In April 2009, Tyler Dockery was requested and subsequently chosen as industry speaker to BNI.
On July 3rd, 2009, Tyler Dockery addressed Business Networking International (BNI) with his smash program: What Your Website Should Be Doing For You. For Business Networking International, Tyler Dockery— Creative Lead at Dockery Design— covered discussion points related to small and large businesses alike, and then answered numerous questions.
Topics for this talk included:
- What CAN a website do for me/my business?
- What SHOULD a website do for me/my business?
- Using your website to track and get feedback from your customers.
- Your website should encourage people to act!
- Your website should MAKE you money, not COST you money.
- What your website CAN’T do for you/your money.
- Driving traffic to your site.
A strong pillar of the discussion revolved around treating your website like your top selling staff member. Any sales member would be reviewed monthly or yearly— but when was the last time most businesses gave a strong review to their website? Your website is an important branding element, and establishes your professionality— It should never be left in the lurch.
“Your website should fit hand-and-glove with any advertising or marketing campaign you are running, multiplying any advertising dollars you are spending.” stated Tyler Dockery before the group of business professionals. “A well established website should be bringing you leads every month. If it isn’t, you may want to review and revisit your website’s position.”
A successful website should have all the information anyone would ever need about the name, rank, and serial number features of your business— phone, address, emails, business hours, menus, venue/location pictures, staff bios, client lists, services and pricing, among others.
To help keep the point fresh and clear, Tyler Dockery presented a short whitepaper outlining the finer points and expanding on the major issues. The whitepaper “What Your Website Should Be Doing For You” is available free of charge, along with several other business whitepapers, at the Dockery Design Website:
http://www.dockerydesign.com/resources.html
Tyler Dockery is a designer, consultant, and educator with specialties in print production and web mechanics. Tyler is a member of MENSA and Arts Commissioner for Orange County, North Carolina, and the Lead Creative at Dockery Design. He has worked in the field of Design with such prestigious firms as Environmental Design in Georgia, as well as Generate Design, and Knotts and Associates in North Carolina.
Visit the Dockery Design team at www.dockerydesign.com
As a result of France’s extensive colonial ambitions between the 17th and 20th centuries, French was introduced to America, Africa, Polynesia, South-East Asia, and the Caribbean.
Now they are considered “surrender Monkeys”
Guess you designers know this already
Could you translate the slides into french as well?
Great public speaker. Consider a podium in the future. hahaha
Can you put your materials up on slideshare? After the discussion, I wanted to see them again.
I might be looking for a speaker for one of my classes. I’ll drop you a line later today!
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I like the idea that a brand is telling s story and its fortune depends on whether admit that narrative or not.
It’s exhausting to find educated folks on this matter, but you sound like you realize what you’re talking about! Thanks
How exactly was this choice made? What is the difference between a standard speaker, and an acclaimed speaker?
hello,. I was recommended by one of my friends to read your blog. When can we get a list of dates/times for speaking engagements?
I caught one of his talks on SEO at our leads group. It was great. Tyler Dockery is a fine speaker.
That’s uncalled for. Banned.
Doretta,
The group asked for a list of speakers to consider, and my name was nominated. They discussed what topics they’d like to have spoken to the group about, and while several candidates were available, I had what was considered to be the best rundown of the topic. So I was chosen and requested.
As for the acclaim… Well acclaim can only be given. Due to the amount of published promotion, they announced through several internal emails and PR notices that I was an acclaimed speaker.
Hope that is Helpful.
* Tyler Dockery *
Uncalled for. You are hereby banned for life.