Small Business SEO | SEO BASIC TIPS | Tyler Dockery and DOCKERY DESIGN 15


In recent research, intensive search engine rank testing on the subject of title tags, results were relatively clear. If you are trying to rank for a very competitive term, it is best to include the keyword at the beginning of the title tag. If you are competing for a less competitive term and branding can help make a difference in click through rates, it is best to put the brand name first. With regards to special characters, I prefer hyphens, n-dashes, m-dashes and subtraction signs are all fine, but some people prefer to uses pipes. Thus, the best practice format for title tags is one of the following:

  • Primary Keyword – Secondary Keywords | Brand
  • Brand Name | Primary Keyword and Secondary Keywords

15 thoughts on “Small Business SEO | SEO BASIC TIPS | Tyler Dockery and DOCKERY DESIGN

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