Small Business SEO | SEO BASIC TIPS | Tyler Dockery and DOCKERY DESIGN 15

SMALL BUSINESS SEO TIP FROM TYLER DOCKERY:

In recent research, intensive search engine rank testing on the subject of title tags, results were relatively clear. If you are trying to rank for a very competitive term, it is best to include the keyword at the beginning of the title tag. If you are competing for a less competitive term and branding can help make a difference in click through rates, it is best to put the brand name first. With regards to special characters, I prefer hyphens, n-dashes, m-dashes and subtraction signs are all fine, but some people prefer to uses pipes. Thus, the best practice format for title tags is one of the following:

  • Primary Keyword – Secondary Keywords | Brand
  • Brand Name | Primary Keyword and Secondary Keywords

15 thoughts on “Small Business SEO | SEO BASIC TIPS | Tyler Dockery and DOCKERY DESIGN

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