Networking: 2 Minute Training #9: Who Have You Worked With? Take Stock!

Networking: 2 Minute Training #9: Who Have You Worked With? Take Stock!

In a large networking group, there can be several people who do the same thing you do. The profession may be very broad, and might be able to support several networking individuals. On the the other hand, if your profession is very limited— say orthodontia, or computer networking… you need to make sure that your business can stand out. What’s a great way to show that your business is skillful and creates a large number of satisfied customers? Take Stock!

In a close networking atmosphere, you and your business always need to stand out. Sure, you know your stuff. And yes, you talk a good game. You even have the skills to back it up. But if a competitor is on the verge of edging you out, don’t go quietly into that dark night!

Use the networking group around you as the proof that your company is working, and working out well. Who have you worked with? Take stock!

Stand up in front of that group, and rather than give your standard spiel, rather than give an upbeat pitch, ask your fellow networkers to stand up and be counted on your behalf. Calmly rise, and tell everyone your name, and the type of business you run. Then slowly but surely, go around the room naming names.

Example:
“Hello, Leads Group! I’m Bob Smith with Smithco Products— a reasonable purchase that keeps on giving— and I’ve done a lot of business with the people in this room. I’ve sold to Martin and John, I worked with Raina just last week, I have a contract with both Ryan and Janine. I have my products in the Alternate Visions store, right by the register, and I just heard from Willamina that she’ll be renewing an expired contract with us today. All these folks have enjoyed my services, and if you are interested- really interested- in what its like doing business with me, please come talk with me or any of these satisfied customers.”

Pointing out a prominent business person is a fine example, but getting them to endorse you… well, that’s pure genius. Each and every one of those people will be singled out as a fine customer, but they are also gaining a little more name recognition. They might be approached during the meeting about how it was doing business with you. They will certainly say something nice, even if they are displeased with your services, because no one wants to be known for making a business error or mistake in judgement.

Play this card occasionally, but not too often. Give credit where credit is due, and you will find that networking becomes less business, and more pleasure. Did this work for you? Let us know!