Networking: 2 Minute Training #4: Have an Ice Breaker on Hand, and Follow Up

Networking: 2 Minute Training #4: Have an Ice Breaker on Hand, and Follow Up

For some people, networking is still work. There are lots of introverts out there, and people who just don’t have an easy time meeting new people. One of the main points of networking is to meet new people, and start the relationship that will help them to get those business contacts. One of the easiest ways to get a conversation rolling, and start the friendly atmosphere is by having an icebreaker on hand.

Sure, its great to tell somebody about your business, but the real point of networking is to help someone else grow THEIR business, and to gain referrals to THEIR customers. People won’t just give those out though. They need to know you. They need to have a feeling for you, and trust and believe in your product or services.

One great way to go from “stranger with a job” to “remembered contact” is to keep a networking icebreaker with you, and then to follow up afterward.

Now, I know what you’re thinking: “Why would I want to try and instigate a game, or a puzzle, or carry around some prop, when what I really, REALLY need is enough business referrals and leads to keep the lights on at MY business!”

People remember icebreakers. People remember other people that made them think. They may not remember what you said, but they will remember how you made them feel. Anything you can do to close that initial gap, to bring you both to the same level and engage one another will only be seen as a strong connection. (unless for some reason they NEED to feel superior to you… in which case, why bother with them anyway)

Ice breakers don’t have to be elaborate, and they don’t have to be fancy or huge. Tyler Dockery, for instance, always wears a special tie knot. Whenever people mention it, the conversation turns away from business, and turns into relationship talk: they see the knot and think it is different and cool. He compliments them on their observant nature, and notes how only the few and far-between seem to notice. With one minor icebreaker, the two of them are now co-conspirators, know what only a select few know.

A popular networking ice breaker in our area is simply a pin. It says ” I refuse to participate in the recession.” While not obtrusive or demanding, they are buttons which any promoter can cheaply make and brand to your company. When someone asks what it means, or compliments the button, they two begin down a conversational road which creates a stronger, interpersonal bond.

Great, the ice is broken. Now what?
Sure, breaking the ice will give your new contact a feeling for you and your personality. But how can you make sure that the feeling lasts? By following up, of course!

Starting a relationship is good, but continuing that relationship and helping it grow is also very important. This can be easily assisted by following up on your first meeting. Whenever anyone comments on your icebreaker, make a note on their business card. Later in the day, or later in the week, follow up with that person. Send an email or a phone call where you talk about the icebreaker, to help them remember you.

Tyler Dockery sends a PDF document laying out the way he ties his special tie knot, encouraging people to try it out at home. People with the “I refuse to participate in the recession” button send follow ups with special deals or offers that people can take advantage of to save money, but grow the services and products they can offer. Sometimes they offer to create a button for that person specifically (does $3.95 for a custom-tailored button seem extravagant? I can help set you up!

What networking ice breaker do you use, and how do you follow up? Let us know!